Are you a torque amplifier?

@CCSeed

Paid a visit to Tractor Day at the Wayne County Fairgrounds in Honesdale, Pa.  The event was poorly attended, perhaps fifty visitors beyond the owners of 100 or so tractors on display.  This reflects both the decline in farming capability as well as our cultural dependence on professional media and sports for entertainment.

What struck me walking amongst the different models spanning more than a century of farm machinery, was not only how well designed these machines were for the difficult work they accomplished, but how well
they were marketed toward their consumers, even seventy five years back.  No matter what Madison Ave. example you want to compare it too, you have to give it up for the guy who labeled the side of the ‘51 Farmall with Torque Amplifier.  Now that’s good…

An shift occurs heading back in the timeline where it’s obvious older models were not marketed.  These machines seem more like science fair projects.  

All this had me thinking about being involved in the evolving marketplace of social media and how we need to speak to the needs of the consumers.  Do you deliver torque?  I know who I think is a torque amplifier in this marketplace.  How about you?