Raving at #NMS08

by Richard Reeve on October 14, 2008

in @CCSeed

@CCSeed

Chris Brogan and his line up of speakers are providing a steady drum beat to the hundreds gathered at Gillette Stadium, overlooking the playing field of Patriot greatness…listening, search and outposts.

David Meerman Scott provided to opening keynote, and tipped his hand to us, sharing many of the points he will expand upon in his upcoming book. Along with being a compelling speaker, Mr. Scott clearly has a handle on his subject.  He demonstrates that while riding the leading wave of these innovations, he has spent the time and energy to think into his subject and make sense of what is unfolding.  

Two key takeaways for me watching his examples:  

Find opportunities for originality, stressing creative messaging over great design.  

Authenticity of voice: you can’t fake sincereity…

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