The Force Driving Twitter

@CCSeed

I drove by a McDonald’s and for the first time in many years I took note of the Carl Sagen quality of their sign: “billions and billions served…”  Let’s let the golden arches be the backdrop for this leap of inquiry into Twitter and the decisions that users make to position themselves in this marketplace.  

First, are we agreed that Twitter is a marketplace?  Perhaps you’ll need to stretch your definition back to the ancient Greek sense of the agora, where the sophists and others would also trade ideas the way as a kid I traded baseball cards. And it is precisely the ability for give and take on many levels: ideas, arts, spirituality, politics, consulting, community, products, events,…

The sheer force of the exchange within the Twittersphere drives its demand.  Think of how sterile the exchange is that takes place when you pick up your quarter-pounder.  Compare that “here’s your change” to the multi-faceted exchange that occurs in a Twitter session.   Now many users are barking there wares like the guys that sell the miracle mops at the state fair.  If your like me, you walk right passed them without taking much notice.  But folks are pitching real business through these Twitter exchanges and products and services are being moved as a result.  To find and participate in these opportunities the advice I’ve been given that seems relevant: authenticity and consistency.   What are your thoughts regarding the opportunities unfolding in the Twittersphere?