Comments on: Cloud Publishing

By: ErvinTW

ErvinTW — Tue, 11 Nov 2008 23:24:45 +0000

Thanks! Nice post.

By: leaswenson

leaswenson — Sun, 09 Nov 2008 19:56:41 +0000

A really interesting concept — and timely for me, having just read a Newsweek piece on cloud computing. You’ve got me thinking… a nice change from the ‘Goodnight Moon’ cycle. Thanks. Thanks, too, for following me on Twitter — I know I will enjoy returning the favor!

–Lea.

By: David Meerman Scott

David Meerman Scott — Sun, 09 Nov 2008 09:11:01 +0000

Here I am. I’m not sure if I really get the meaning of “cloud publishing”.

I’ve been using the term here and there “Brand Journalism” – the idea that any brand can be a publisher of information on the Web creating information that people want to consume and are eager to share. A good example is Cisco http://newsroom.cisco.com/dlls/index.html where they publish a bunch of stuff (all over the cloud perhaps) and then aggregate it in their media room. This is brand journalism and this site looks more like the Wall Street Journal Online than a company site.

As for Bobbie’s comment, most publishers monetize content with advertising which puts them in a bind. Brand journalism monetizes content by driving people into the buying process.

David

By: Barbara Rozgonyi

Barbara Rozgonyi — Sat, 08 Nov 2008 20:21:34 +0000

Cool confluence of ideas here, Richard. To me, “publishing” is creating and producing multimedia content across multiple delivery channels.

To pick up on your last comment:
“See, it’s like scrapping the ‘press release’ ( a tool to push people to a specific site or event to get the content) for the ‘release’ itself. In that way…cloud seeding analogy might still have legs…”

Gone is the traditional double-spaced press release for journalists only. Social media news releases now act as stand alone multimedia publishing platforms [with room for text, video, audio, images and social bookmarking] available to anyone who’s searching online.

Maybe the real trick here is think like your favorite TV personality, pro blogger or rock star: be entertaining, be everywhere, be responsive and build your own your fan base where they are.
@wiredprworks on twitter.com

By: ccseed

ccseed — Sat, 08 Nov 2008 15:46:59 +0000

Ben,
As for Chris…I’m amazed he’s engaged with me as much as he has. He’s steering his own pirate ship and I’m good with that. Every inkling of what I’m formulating opened up too me by studying his practice. He’s really an open book.

As for the cloud thing, publishing across platforms and using harnessing the power of search and feed takes a different approach then merely trying to drive traffic to one place: the current monetized blogging system. What I’m getting at is developing the content throughout the system. See, it’s like scrapping the ‘press release’ ( a tool to push people to a specific site or event to get the content) for the ‘release’ itself. In that way…cloud seeding analogy might still have legs…

By: ccseed

ccseed — Sat, 08 Nov 2008 15:33:56 +0000

Steve and Bobby,
Thanks for your replies. I doubt the phrase will be coined for years and meaninglessly annoy you…honestly, you jest to fear that this post could do that. What I’m interested in is practice and pushing folks further into the opportunities that are emerging. The resistance you offer shows that I’ve hit upon something that is perhaps uncomfortable. As for thinking like a publisher, the plight of the industry does not change the point. If Brian’s insight is valid, and obviously I think it is, then where is the next beach head. So forgive the metaphors and lets at least talk action.

As for what David thinks, he has a way of showing up when and wherever he is mentioned, so my guess is he will speak for himself.

By: Pam Hoelzle

Pam Hoelzle — Sat, 08 Nov 2008 15:22:40 +0000

Nice. I love the simile. I will check out friend feed. I appreciate your vision. Keep it up!
Pam
pamhoelzle at twitter

By: Ben Tremblay

Ben Tremblay — Sat, 08 Nov 2008 15:14:13 +0000

The term “noosphere” comes to mind. (Read Teilhard de Chardin?) And yet, and yet … clouds are dynamically stable systems and not just individual beads floating around. Which is where I start getting worried … our track record for resisting manipulation isn’t very good. And it’s just plain naive to think that SocMed2.0 happens outside of political influences.

Pondering how the A-list’s leadership position acts on the whole I can’t help thinking that what we lack are the subtle quasi-biological feed-back/feed-forward systems that promote real flourishing. (Case in point: one of the top TwitterVille Stars tweeted your blog post … but he did not come by and comment on it. And, as we all know, comments are the root system of the blogging biosphere.)

In any case, very glad to read your musings … a refreshing break from the 24/7 marketing of those who redefine ROI to be Return on Interest.

stay well
–bentrem

By: steve

steve — Sat, 08 Nov 2008 15:11:31 +0000

the label ‘cloud’ has become a cliche. Its value is diminished by overuse and numerous disparate definitions. I am unclear as to why there is a need to label. Scoble is a publisher who happens to use online platforms. The value of his effort is not in the label of what he does.
labels make it easier to monetize.
As Laura noted we will hear/see that phrase for years to come. It is and will be meaningless. Apt?

By: Bobbie

Bobbie — Sat, 08 Nov 2008 15:06:39 +0000

I know this wasn’t what David meant — I was there at the NMS — but I can’t help myself right now — this thought is buzzing around in my brain and I must let it out. Anyone who says you must “think like a publisher” hasn’t been watching the publishing industry lately.