
- Image by mharrsch via Flickr
“The word mythology (from the Greek mythología, meaning “a story-telling, a legendary lore”) refers to a body of folklore/myths/legends that a particular culture finds meaningful in explaining the nature of reality or mysteries in life, often using supernatural or dream-like language.” ~ Wikipedia
Blogging as a medium is clearly about the now. The poet Charles Olson used to teach a class at Black Mountain College where he would just take the headlines from the day’s newspaper and explore which archetypes were at work. The same can be done with the aggregated headlines on Google Blog Search. And what do we see?
Tales of coronation, transfer of power, fallen leaders, enemy combatants, spying, violence, starlets heading into rehab, and spooky viruses…for crying out loud, it could be Homer!
So mythology and blogging…One of Jung’s great contributions was making myth relevant again. By identifying archetypal structures underlying our actions, he revealed that the value of myth is how each and every story reveals an aspect of the ‘now’. The archetypes are tied to our instincts in a polar relationship. The idea: the archetypal image provides a different perspective to the same energy that on its opposite pole gets revealed as instinctual behavior.
What seems clear to me is that avid blog readers come to blogs to tap into the electricity of the zeitgeist. It’s through contact with these short snackable posts that our readers anchor their days, open up some new lines of thought, get in touch with archetypal imagery, and sometimes find really delineated ‘to do’ lists. Is it really any different then gathering around the fire pit to listen deep into the night as the tales of the gods and heroes get exchanged?”
Each time I hear that actions are derived from what I’m doing here, I know I’m connecting on a level that’s as much myth as idea. This goes for all the business stuff in the blogosphere as well. It’s a lame distinction business folks try to draw when they say “well, this is business, you know, serious business.” All life is serious business, and that blogs convey life cannot be argued.
How does the unfolding of the story through blogs strike you?


Here we go again...tagged
Blog in a bag
Creativity in the Wild