
- Image via Wikipedia
With my interest in psychology, I tend to look for where collective attitudes are hiding the shadow. It’s what I do. Within all the enthusiasm of the #sxsw conference, where the main currency was idea exchange and business proposal, I continued to hear in a variety of situations the repetition of one phrase:
“They don’t get it.”
A powerful group of words setting up many dynamics: Us versus them creates exclusivity and exclusion. It implies they lack of smarts, thereby elevating those in the know. Then there’s the grand abstraction, one of the most incredible of mystery words…it.
I once stumbled on a flower like drawing by the logician C. S. Peirce. In the center of the flower he had the word “it” and all along the surrounding petals he presented dozens of categorical relationships of how one could understand just what “it” actually meant, including the greatest of mysteries, the divine it. But then there’s another way of looking at “it”, simply called the dummy pronoun.
So how does this phrase serve the community? Innovation takes risk, courage and a confidence in standing alone. These dynamics are a given. My concern is that for an innovating community, collective reliance on such a throw away phrase misses the mark. Let me just throw out one note of caution. There’s an old maxim. When you point the finger at someone else, three fingers are pointing back at you.
One more thing about the “they don’t get it” mantra. It sets one up for to be continually on the run, trying to keep ahead. Why? Because it drops the inevitable last word…Yet.
As Chris Brogan has a way of tweeting lately, “just saying…”


Here we go again...tagged