Inbound Marketing Summit, a living bookshelf…

There’s so much digest from the fabulous program that Chris Brogan put together with his team at the Inbound Marketing Summit.  One thought leader in the social media space after another poured across the stage with David Meerman Scott and Tim O’reilly providing the worthy bookends to the two days of packed programing.  That’s what is was really, a living bookshelf.  Deep thinking, much that has been served in many formats: blogs, links, printed books, podcasts…this time presented in person.  Tim O’Reilly alluded to this when he said the text of the future will have many formats.

Throughout the event I catalouged my notes on twitter and now gather them so you can see the content that resonated with me.

Definition of Inbound Marketing : “as opposed to push marketing : content and relationships” @chrisbrogan

“…give themselves for free, knowing that we are all helping each other…”@chrisborgan

…answers are the same in New Zealand, US Eastern Europe…we go to the web for our answers…@dmscott

“it’s all about attention: we’ve bought it, begged for it…new kind of attention getting is earning it…” @dmscott

RT @AmberCadabra: I love when @dmscott quotes Yoda. “You must unlearn what you have learned”. So, so true in this space.

“The back button is the third most used web feature on web…” @dmscott

“You get your answers from twitter without interrupting anybody…all replies are opt in…”

“The only way to learn social media is to think like an anthropologist…”

To make the social media space real for the skeptics: “Identify an area of passion” Charline Li

Tie strategy to goals to answer the ROI question: @charleneli

Social media is built for failures…because it’s built on relatioinships…@charleneli (all relationships are difficult)

Interesting : @charleneli she’s very specific about how she uses the tools…what does your audience want from you?

The lawyer wants to eliminate risk…so create a policy of who can play in the sandbox…@charleneli

Listen…Join…Ask…Engage…Build… @aaronstrout lays out the process.

“If you don’t have passionate customers you are doing something wrong” @aaronstrout

“Ever heard of “loyalty effect”? @aaronstrout

“Listening and engaging drives results”…@aaronstrout

…Importance of continuity of messaging, continuity of experience. Think of a web site or blog as a “sixth man”…

“Learning to listen and listening to learn…”

“Humans are wonderful pattern recognition engines” Darren from sitecore

“Culturally we’ve all gotten good at blocking out the ads…”@bhalligan

“The clicker changed everything” for moving around the outbound efforts @bhalligan

Inbound is about getting found…@bhalligan

Rethink website to: attract visitors…convert to leads or community…@bhalligan

Are you remark-able? (From Godin) @bhalligan

Think not just what’s happening on your domain, but what’s happening throughout the web concerning your org/brand/company. @bhalligan

Is it being shared?…new web metrics allow you to watch it spread @jaykrall

RT @davemorse “Convince The Curmudgeon” by Charlene Li – http://tinyurl.com/c6z27e

“information is becoming ubiquitous” @chrisbrogan

“It’s no longer a press release, but a news release”

“How do we begin to see newsletters as more than marketing pitch tools?” @dmscott

“How do you define influence? The abilty to inspire action and then measure it.” @briansolis

I agree with@briansolis: backtweet rocks..

Lauching product with nothing but community and word of mouth: “what your friends say matters” @loic

“Community matters most, even if it is just 50 people.” @loic

“The negative feedback shows brand matters, not dead” @loic

“Content is King” @jasonfalls

“Is it recent? Is it relevant? That drives search” @jasonfalls

“Spectacle comes first, then story” Tim Street

“Trust and quality: Impartiality and truth are sometimes overrated…press was traditionally highly partial” @pgillin

“remember the physical world…” @chrisbrogan

“People have to trust the messenger before they trust the message” Tim Ferriss

“Allow your community the opportunity to defend you.” Tim Ferriss

“A mediocre blog is more of a liability than no blog…” Tim Ferriss

“Become a chief signal officer” @louisgray

“Find the signal in the noise” @louisgray

“It’s about how you add value” Tim O’Reilly

“Think big…think about ideas that matter…” Tim O’Reilly

“In social networks you gain and bestow status on those you engage with” Tim O’Reilly

“Create more value than you capture” Tim O’Reilly

“Work on stuff that matters” Tim O’Reilly

What’s your first filter? Tim O’Reilly

…so two thumbs up and I recommend you schedule to attend Dallas next month or Boston in the fall.