Comments on: Thinking like a publisher…pluck?

By: ccseed

ccseed — Thu, 07 May 2009 13:12:03 +0000

Hey Susan,
If you are going to expand your content areas you might be able to create categories to do so, putting all your content so far into a leadership category…just a thought.

By: ccseed

ccseed — Thu, 07 May 2009 13:10:32 +0000

The honesty in your response is a breath of fresh air…

By: Susan_Mazza

Susan_Mazza — Thu, 07 May 2009 08:47:50 +0000

Thanks for giving me a great new word Richard – loving this word pluck.

So far I have been to applying the same approach to being a clear signal in social media as I have been at work on in my business. Get clear and focused in your message and I think your signal becomes clear. No doubt I have work to do! I chose leadership in as an initial focus for my social media presence, but it is only one facet of the work I do with clients. Some days I wonder if I have gone too narrow in an attempt to be clear and focused. But I can say it has been a great way for me to learn which was the point of this strategy. Guess I will just have to trust in the journey.

By: Zoe

Zoe — Mon, 04 May 2009 07:39:37 +0000

Richard,

I have thought of this before, blogger as publisher + curator (I'll read that post of yours next!), and it really helps clarify the movements we make. When I do struggle to have a clear understanding of what I am accomplishing, I think it is always when I am going through mental transitions in understanding my life and values. The voice mirrors the inner workings, I suppose…

By: ccseed

ccseed — Sun, 03 May 2009 21:12:21 +0000

Hey Matt…I absolutely love the blindfold analogy. The problem of the cult of personality, or perhaps persona is a better term, is that it tends to generate the groupy mentality. Herding lemmings can be a useful strategy to generate numbers, but not to explore the meaningful. None the less, like the publisher committed to exceptional content, this platform can be powerful when the right combination of expression meets the needs of the collective.

The way I like to think of some of the gimmicks I see in the space: think of the scenes of low humor that Shakespeare wove into his dramas.

By: ccseed

ccseed — Sun, 03 May 2009 21:04:01 +0000

Hi Michael.
I think we can create a clear signals in different spaces based on audience, values and goals. It's interesting to be thinking of this as I'm leaving SOBCon, a conference for bloggers. The comment was made that my presence on-line, specifically on twitter is narrower than meeting me in person. In that space I am pretty aware of having a set of "plays" or ways of engaging the stream. All of those work to clarifying signal and creating engagement.

As for your blog space, one thing to consider: are you using it primariliy to explore your journey or to engage an audience. The answer to that question mightl help define if you are using the space effectively.

By: Matt Searles

Matt Searles — Sat, 02 May 2009 21:02:25 +0000

It's a process.. My thinking is you start with you're core values and work out word.. I'm not sure if that really always produces a clear signal though.. Like.. if a core value to you is becoming.. in the process of becoming.. well at the very least the signal isn't always super clear… so which is more important, clarity of signal or becoming?

So I take the becoming and try to clarify it.. which is more about maturing it then it is about communications… maybe communications is a trajectory of maturation? And of course action is communications..

At the very least I'm thinking in terms of the issues relative to leadership.. and relating that to the Tribes thing. I'm also thinking that a lot of what's really important is somehow invisible.. that you gotta put on the blind fold to see properly.

When I think of the fad / shiny object aspect of social media.. I'm reminded of some recent episodes of Marketing Over Coffee.. on the subject of.. learning marketing versus learning web tricks.. as if the cool aid was the propaganda of the tricks.. and when you get to understand the deeper stuff.. the cool aid becomes transfigured…

I suppose it depends to, on just how you're interfacing with social media.. like if you get on Twitter cause Oprah, who's only tweeted 17 times, says its all groovy.. and all this mass media tells you its all groovy.. and you're all "I want be be groove-ified" and nobody told you what it was all really about.. before you go there.. etc, etc, etc..

By: Michael Warden

Michael Warden — Sat, 02 May 2009 20:29:41 +0000

"How are you learning to become a clear signal in the social media space?"

Honestly, I struggle with this notion of being, or broadcasting, a clear signal in social media, particularly thru my blog. As a writer of fiction and a professional coach on staff at a large church, I often have trouble finding the common ground among the sometimes disparate groups I connect with. Where I've landed mostly is to keep my blog generally focused on the theme of authentic life transformation, particularly in the context of Christian faith. But I'm still uncertain whether that is the best, or most effective, use of my blog "space."

Thoughts?