
- Image via Wikipedia
I learn very little from the Weather Channel that I can’t learn from a glance at the sky. Still, I do get regular e-mail updates for our locale. They are most useful when I’m traveling. Severe weather alerts inform me when the family is in the midst of harsh storms. These alerts often prompt a call home and the reason is a sense of helplessness. The “what if?” scenarios get bleak real fast.
What fascinates me is that the Weather Channel is clearly good business. It focuses on one thing we can all agree that we have no control over. In that way, it serves as a metaphor for a difficult fact regarding our relationship to reality. The presentation of the complexity of variables provides a fascinating image of why life often seems so chaotic.
Living in a rural locale I encounter farmers that still exhibit an innate sense of the weather. They read signs like the dew and frost, the wind direction and the cloud patterns. They know what to expect over the next week with only a view that the rim of the sky provides. They’ve witnessed patterns for decades and their experiential database tells them when to plant, or cut their hay or harvest the corn. They act based on what the signs tell them. It’s serious business too; miscalculations can cost tens of thousands of dollars.
See, the farmers in this valley are just tuned into a weather channel of a different order. And it’s a skill we all had only a generation or two ago. Checking the weather through the media has become an ingrained collective habit. I think the reason is simple. Regardless of the forecast, the report comforts us. Someone is keeping a eye out and telling us what to expect now that we’ve lost the ability ourselves.


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