It’s an insight I had arrived at myself last winter (just as I hit the wall of a pretty major illness on the night of the Super Bowl) which was reinforced in the “State of the Blogosphere Address” by Richard Jalichandra from Technorati, namely, that publishing volume is a common denominator of the most successful blogs. By way of demonstration, try this stat on for size. The top 25 blogs post 300x more than the average blog.
Do the math. Let’s guess (the actual number was not revealed in the presentation, but the report will be published next week on Technorati) that the average number of pots per month is somewhere between .5 and 3. That would put those powerhouses somewhere in the neighborhood of 150 to 900 posts per month.
How does that data scale down to the rest of us? One word: consistency.
Regardless if we are producing one post a week or three per day (a number expected from staff writers on the power blogs according to Jalichandra), the importance keeping the flow of content that is reliable to the expectations of the audience is a fundamental insight.

Arts and Crafts