Undoing Frenzy within Social Media

by Richard Reeve on November 12, 2009

in @CCSeed


What I’m most interested in, that’s the road that leads to the most meaningful interactions with others in this space.

I’m hitting upon this theme again because all the posturing in this space about “making it about the audience” is in my mind only a useful for those whose main interest is empowering audience. It just isn’t enough if it isn’t enough (pardon the redundancy). And it leads to so much banter in the social media space about “making it about you” that it feels like breathing air that is thin on oxygen…or worse, polluted with gasoline fumes.

See, if you are making it about me, by telling me to make it about them, then we have no terra firma. Nothing to break bread over. Nothing to base our shared journey on. It’s like a dream of bouncing around like a ping pong ball in the clouds.

Now, it’s been my experience of late that drilling deep into my interests has served up the community I was blindly seeking.
Passion generated by interest is contagious.

I prefer to walk in this way, firmly grounded, breathing in deep breaths of fresh air, sharing the meaningful stones that line my route (even if it means walking all the way to Cleveland…

Really folks, what’s the rush?


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