In auto racing, it’s the inside position which gets claimed by the racer who put of the fastest qualifying time: the pole position.
What’s the analogy to positioning content in this arena? More and more as I observe both my own behavior with content consumption on-line and the behavior of the digital community I belong to, what stands out is that every transaction hinges on the title.
The pack is full of the title gimics. There’s the “27 best ways…” and the superlative overloads “absolute best/worst/insane etc,…”
In my practice day in and day out I grant the post position to content with titles that are creative, accurate and authentic. That being said, I realize how poor a job I do titling my own posts. So a simple pre-Thanksgiving New Year’s resolution (might as well kick the season off sometime): stop dismissing the title.
OK, I admit this title was somewhat over the line…but it is a great shot…
Changing Feed Service
...after the next and before before 
And now...now.
Reflection