By and By

Coming to terms with the nature of the social web can be difficult.  Many that get in with some level of passion soon fizzle out.  What I notice is that many others fall back into the familiar networks of their friends and relations.  That being said, the most interesting social media plays I’ve been involved in had nothing to do with pre-existing relationships.  They were spontaneous and unpredictable.

My take away: social media is about engagement with the immediate.  We can’t expect any investment with those of this moment to endure into future moments.  It might, but that’s not a condition determining the creative value of what transpires.  And our investment is not depleted by what may be a random chance encounter.  Each act shapes our practice, our posture so to speak.

So the question remains, how to we continue to position ourselves in the swift moving waters?