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Once a practice is established, taking a break (or to put it into the vocabulary of the tech space, hitting pause) has an interesting effect. It’s like damming a river. One’s energy gets collected in the manner that water is gathered in a reservoir.
Hitting play after such a pause (like the one I’ve enjoyed this week) gives one the opportunity to regulate the release of contents moving forward with a new sense of control.
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It’s an insight I had arrived at myself last winter (just as I hit the wall of a pretty major illness on the night of the Super Bowl) which was reinforced in the “State of the Blogosphere Address” by Richard Jalichandra from Technorati, namely, that publishing volume is a common denominator of the most successful blogs. By way of demonstration, try this stat on for size. The top 25 blogs post 300x more than the average blog.
Do the math. Let’s guess (the actual number was not revealed in the presentation, but the report will be published next week on Technorati) that the average number of pots per month is somewhere between .5 and 3. That would put those powerhouses somewhere in the neighborhood of 150 to 900 posts per month.
How does that data scale down to the rest of us? One word: consistency.
Regardless if we are producing one post a week or three per day (a number expected from staff writers on the power blogs according to Jalichandra), the importance keeping the flow of content that is reliable to the expectations of the audience is a fundamental insight.
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RSS feeds are clearly the foundation of content distribution in this space. Up to now I’ve utilized feedburner, but recently my email feed with that service went down. Strangely, there is no clear path to get help with the problem and a quick search revealed I’m clearly not alone in my predicament.
So I (with some help from Jeb) am moving things over to feedblitz. The process is supposed to convert all the feeds. But consider this a casual alert. If my feed stops coming (and you still want it), you might need to resubscribe…
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It seems a new crop of enthusiasts enters this space each season and the majority fade out before the next wave arrives. A few extend into the next cycle, before questions such as “what am I getting out of this?” and a case of disillusionment leave them with a bitter taste in the mouth.
Simply put, those I most respect remain. They have developed a practice that is persistent. Recognizing the long term advantage of sowing regularly in this medium, they are not dissuaded by mediocre results. And now that I’ve observed many quality sites fold up shop, it’s clear that there is nothing mediocre about persistence.
I keep reminding myself that I’m also posting for those who have yet to log on. What do you do to keep your persistence from wavering?
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The soul as flower:
Image by harold.lloyd via Flickr
Unfolding, unfurling...one of the best images in nature of the mandala, which in many traditions is a visual representation of the soul, is the flower. Each p...
Accessibility and Thirst:
A new role keeps leaping in front of me as I continue to wade further into social media: apostle. I've heard the word evangelist used, and indeed those who are creating the tomes of content on...
Live from the garden:
It's a down year in the garden. The garlic and tomatoes (not sure how we missed the blight) are doing ok, but other than that, not much. The herbs are coming along though and with years lik...
Offerings:
Image by su-lin via Flickr
A bakery I visited earlier this week in Woodstock, NY had a plate of cannoli almost hidden in the corner of the lowest shelf of its display case. When they caught m...
