Posts tagged as:

strategy

Entering the homestretch at SxSW

by Richard Reeve on March 17, 2009

in @CCSeed

A women's 400 m hurdles race on a typical outd...
Image via Wikipedia

I’m moving into the final day of SxSW and gathering some of the key learnings I’ve gleaned from the many conversations and sessions.

A discussion with Liz Srauss yesterday revealed her special skill in listening to a few minutes of one’s position and immediately “seeing” the vision of where it should go.  Liz’s response was simply, “It’s what I do.”

A fascinating conversation with cyborg anthropologist Amber Case followed.  Amber introduced me to Twitter StreamGraphs as well as giving me a crash course in the use of Yahoo Pipes.  Amber approaches social media with the skills of a social scientist and was kind enough to share with me her holy grail on the unfolding digital revolution : The Information Society as Post-Industrial Society by Masuda…(a copy is already being shipped to the Catskills).

I had three goals this conference.  Test the strategy I’m pursuing with a handful of experts, pick up new practices I can bring to the social media space, and be of use to folks in my network that are not able to be here.

@SarahKennon from FORA.tv asked that I keep my ears out for info on community building and social media for social change.  Much here was geared to these topics, but the main message that I think could be helpful comes from David Meerman Scott in his World Wide Rave: “nobody cares about your product (except you).”   The point that becomes clear in the case of FORA.tv which produces stimulating video on a variety of topics, is to seed and participate in the conversations that their viewers care about throughout the social media space.  Another of Scott’s principles then comes into play: “lose control.”

News of the day: Guy Kawasaki announced that Alltop launch of MyAlltop.

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What are you after?

by Richard Reeve on January 27, 2009

in @CCSeed

Chinese Zodiac Mosaic
Image by mag3737 via Flickr

“Guess what? We’re all doing it wrong. Because we’re all doing it our own way, and it’s not always going to match the way you think it works best. And just like pretty much all of life, we’ll get there somehow.” Chris Brogan

What are you after?

The choices we have at our disposal to accomplish our tasks add up to practically an infinite amount of options.  We can get hung up on what tools, what platform, what balance… I’d just like to add my two cents to this important discussion.  The only way I have answered the question is to jump in, use the tools and see if they work for me.  I have many accounts that I no longer visit because they didn’t add anything to where I am headed.  Now for me to tell you not to use those systems is ludicrous, because they might perfectly provide for your needs.

So lets remember strategy.

If this were a University we’d spend time planning our courses, devising out path, leveraging access to the best professors.  (OK, some of us didn’t go to class, but lets pretend…)

Where do I want to go with these tools?

How can I use them better?

Why are some things working and others not?

When should I change my approach?

What am I missing?

If what you are doing works then by all means keep doing it.  My last question: can a few alterations of your practice make it work even better?

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How do we ban auto-generated DM’s?

by Richard Reeve on December 12, 2008

in @CCSeed

So here’s my story.  When I first got in touch with all these tools I was enthralled.  I can feed this to there, loop it back over here and have automatic messages sent when I’m not even on-line…wow!  When we turn folks on to these platforms, it’s to be expected that similar enthusiasm will ensue.  And like me, they will want to get it plugged in.

I’d like to make the case that we all ban together to stop the use of auto-generated direct messages whenever a new follow occurs on Twitter.  Here’s why.  DM is a back channel.  In business, and in social gatherings, back channels are important spaces for non-public communication.  They are a space to go private.  Now as my Twitter practice has grown, some very important conversations are emerging through that channel.    Yet time and time again, I need to go delete dozens upon dozens of meaningless messages that only really say twitter and your auto responder are working.

So think of it.  Your at a party and a couple is just starting to find some mojo and they quietly move off to a corner to talk out of earshot of the other folks.  And what happens?  Throughout their moment, some bozo keeps interrupting saying “I’m here!” …”I’m here!…”I’m here”… And what’s ever funnier, the guy isn’t there, just a message piped in over the speakers.  Naturally the couple leaves.

My point is this.  If we recognize the value of the channel, we can help others recognize it too.  Will you help me with this?

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The Proof is in the Pudding

by Richard Reeve on December 11, 2008

in @CCSeed

I need to share how grateful I am for the network that has developed around the steps I’ve taken in this space, taking space in the broad sense, meaning across the social media stages.  For the past five months I’ve been tasked with learning about how the place I work, The Family Foundation School,  might use these tools effectively to further it’s mission which is helping at-risk teens and their families.  The culmination of my research phase came to an end yesterday as I presented my findings to our leadership team.  The high point of the presentation was when I tweeted a question to my followers on twitter and the responses came pouring in.  If it were fishing, it was like hitting a run of bluefish, and each response was appropriate and useful.  I had seen Chris Brogan use this technique at the New Marketing Summit and I remember saying to myself, how cool is that?  My thought when I hit the send button yesterday as the ten of us watched my twiiter screen projected onto the big screen was simply, the proof is in the pudding…

Updates beginning with @CCSeed

Chris Horak
Ryan Drewniak
rrd96 @CCSeed Twitter has focused and improved my self-expression. about 9 hours ago from web in reply to CCSeed
Alex C
ascsimon @CCSeed not sure if you read this yet but i know you are thinking about video on your blog http://bit.ly/MNOX about 9 hours ago from TweetDeck in reply to CCSeed
Sharon Palchak
sharon370 @CCSeed twitter expands your network of personal and professional connections- sometimes globally! i also see it as an idea-sharing forum. about 9 hours ago from web in reply to CCSeed
Demian Farnworth
dfarnworth @CCSeed I meant @pomeranian99 in the last tweet [the pig made me fat finger the keyboard.] about 10 hours ago from web in reply to CCSeed
Demian Farnworth
dfarnworth @CCSeed 26 articles on the what, why and how of Twitter: http://delicious.com/demian… The best are by @/pomeranian99 about 10 hours ago from web in reply to CCSeed
brandmarken
brandmarken @CCSeed no other tool can deliver so much information to you in real time. Important information just finds you on twitter about 10 hours ago from TweetDeck in reply to CCSeed
Janelle Sorensen
greenandhealthy @CCSeed To be able to network efficiently and tap collective wisdom. (Hi team!) about 10 hours ago from TweetDeck in reply to CCSeed
Chris Horak
choirshark @CCSeed – twitter is like the traffic school of social media – you learn how to drive and avoid accidents – is important about 10 hours ago from TinyTwitter in reply to CCSeed
Joshua Smith
Jsmoot12 @CCSeed Increased creativity, productivity, content- fluency, blogotivity, etc. about 10 hours ago from web in reply to CCSeed
Demian Farnworth
dfarnworth @CCSeed Can’t think of one good reason why we need Twitter…yet, here I am. about 10 hours ago from web in reply to CCSeed
primesuspect
primesuspect @CCSeed Your team needs Twitter because feedback is almost instant, and usually more relevant than any other medium. about 10 hours ago from TweetDeck in reply to CCSeed
Scott Henderson
scottyhendo @CCSeed Twitter works by serendipidity. How else would you find this? http://neckbeardenthusiast…. about 10 hours ago from TweetDeck in reply to CCSeed
SMCuter
SMCuter @CCSeed because all the cool kids are doing it! about 10 hours ago from TwitterFox in reply to CCSeed
Mike
misteng @CCSeed Isn’t that the same as asking “Why we need air?” Reality is that soc. net. like this allows for connection without predisposition about 10 hours ago from web in reply to CCSeed
Jenna Papakalos
jpapakalos @CCSeed And you will get addicted easily. about 10 hours ago from TweetDeck in reply to CCSeed
Crystal @ LoneStarVA
LoneStarVA @CCSeed Organic Google process. Ask for review, opinion, insight; receive all that plus business connections and relationships. about 10 hours ago from TweetDeck in reply to CCSeed
Steven Weathers
sdweathers @CCSeed You have direct access to people in China! From Steven in Shanghai. Hello board. about 10 hours ago from web in reply to CCSeed
Abigail Harrison
AbigailH @CCSeed precise selection on news gathering that is relevant and immediate. The ultimate way to be ontop of trends and what matters. about 10 hours ago from TweetDeck in reply to CCSeed
Jenna Papakalos
jpapakalos @CCSeed Twitter is great to communicate. Good instant learning tool as well. Share resources, links. We love that stuff. about 10 hours ago from TweetDeck in reply to CCSeed
Mark Buchholz
Adriel Hampton
adrielhampton @CCSeed Because w/out it, I wouldn’t be a reader. about 10 hours ago from mobile web in reply to CCSeed
Jenn Fowler
JennFowler @CCSeed Because you can get real time feedback on questions! about 10 hours ago from web in reply to CCSeed
Glenn Raines
rainesmaker @ccseed good luck w/ your leadership team present on sm. how bout 1 more ppt slide crescendo: welcome to socialmediaship! thx for follow about 10 hours ago from TweetDeck in reply to CCSeed
Khayyam Wakil
iamkhayyam @CCSeed Every action and intention has an equal and positive reaction. Just a little Mihaly flow °º¤ø,¸¸,ø¤º°`°º¤ø,¸,ø¤°º¤ø,¸¸,ø¤º°`°º¤ø,¸… about 10 hours ago from TweetDeck in reply to CCSeed
Anna DeLeo
AnnaKDeLeo @CCSeed let us know how it’s received! about 11 hours ago from web in reply to CCSeed

What else needs to be said?  Thank You!

There’s much more still to learn along this path and I’m grateful I’ll be attending SOBCon 09 this May to absorb all that Liz Strauss and the team she has assembled has to offer.

In the mean time, to work.  I’m tasked me with creating a new blog with a developed outposting presense that will have multiple authors.  The title: Stepping Stone Partners.  I’ll let you know when we launch…

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Effective Outposting Woven Through Twitter

December 10, 2008

Chris Brogan taught me how spread my social media activity across multiple platforms and develop a practice where value, regardless of where it takes place, can add pieces to the elusive puzzle called personal branding.  (Here the link for Brogan’s eBook on personal branding).
Effective use of outposting carries your mission into different streams, engages different [...]

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Beginning at the Beginning

November 24, 2008

It’s pretty easy to get swept up in the social media whirlwind.  I’ve been doing my version of a full court press since early September and have ended up in a place far more tangible than I ever anticipated.  Over a thousand unique visitors a month visit this blog, and I’m apart of over three [...]

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Completing a Classic for the First Time

September 19, 2008

The Sand Box
My six year old son made it all the way for the first time last night, all the way to the end of a game of Monopoly.  It’s an unusual experience watching him play a game I played when I was his age.  We’ve started the game many times in the last six months but [...]

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