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Adelie Penguin chicks in Antarctica, with MS E...
Image via Wikipedia

Wener Herzog’s wonderful documentary about the science community in Antarctica, Encounters at the End of the World, reveals a sense of the collective myth of that community.  They are those whose by fell to the bottom of the planet. They are those living most like a space colony.  They are those keenly aware of our fragility, probing to unlock scientific mysteries that might prolong the inevitable.

Then last night, while scanning my twitter stream, someone quoted Twitter CEO Ev as saying in five years normal folks will be using twitter.  Hmm…

Normal?

While I’m not sure the camps in Antarctica will ever be inhabited by normal folk, perhaps normalcy isn’t a fallacy.  Social media will not always be geared toward the early adopters.  Who considers operating a business without a phone.  And look at how facebook is going mainstream, attracting a wider demographic as was reported in all the major media last month.

Who are we?

This is the question I’ll be investigating at SXSW.  What is the myth that is living through us less then normal folks committed to user generated content?  As the technology matures and gets integrated into society, we remain.  Our “little” band will find new fields to play in, to share in and to explore.  In many ways we are the ones writing on the walls of the new technological cave, emulating the experience of our distant relatives at Lascaux.  And we are also more keenly aware that the data bloom unfolding is incomprehensible, and we are only at the leading edge of it. And we keep busy, like bees building a new hive, we have a collective sense of purpose, that there’s work to do. And there’s certainly a social componant about building new types of community based on interest, not geography.

What do you sense of the story working through you as you yet again return to your screen and keyboard?

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Touching Points

by Richard Reeve on January 14, 2009

in @CCSeed

Touch sensitive !
Image by Pranav Singh via Flickr

Touching points are what I’m after, not numbers.  It’s clearer and clearer each day as I engage with people in this space and across the social media platforms.

I do notice that the numbers tend to indicate how many touching points I can expect to emerge.  For instance, for each thousand followers on twitter, there are about a hundred touching points, and from those roughly ten relationships flower.  These are not rigid analytics, but generally it’s how the scaling of reach impacts my practice.

Yesterday’s wonderful discussion on traffic that rippled in a few different directions, including this post by David N. Wilson, does not mean to exclude the importance of reach.  For instance, I enjoy how Twinfluence defines second order reach.  Guy uses this image to explain the idea and I find it useful.

2ndorder

image via twinfluence.com

In practice I see it working when a discussion takes off on Twitter.  It becomes evident that followers of my followers get intrigued by the content and begin to click around to find out what’s going on.  If it interests them they tend to follow.  If not they move on.  Both results are positive, because the self selecting aspect of these networks benefit both sides of the relationship equation.

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So here’s my story.  When I first got in touch with all these tools I was enthralled.  I can feed this to there, loop it back over here and have automatic messages sent when I’m not even on-line…wow!  When we turn folks on to these platforms, it’s to be expected that similar enthusiasm will ensue.  And like me, they will want to get it plugged in.

I’d like to make the case that we all ban together to stop the use of auto-generated direct messages whenever a new follow occurs on Twitter.  Here’s why.  DM is a back channel.  In business, and in social gatherings, back channels are important spaces for non-public communication.  They are a space to go private.  Now as my Twitter practice has grown, some very important conversations are emerging through that channel.    Yet time and time again, I need to go delete dozens upon dozens of meaningless messages that only really say twitter and your auto responder are working.

So think of it.  Your at a party and a couple is just starting to find some mojo and they quietly move off to a corner to talk out of earshot of the other folks.  And what happens?  Throughout their moment, some bozo keeps interrupting saying “I’m here!” …”I’m here!…”I’m here”… And what’s ever funnier, the guy isn’t there, just a message piped in over the speakers.  Naturally the couple leaves.

My point is this.  If we recognize the value of the channel, we can help others recognize it too.  Will you help me with this?

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I need to share how grateful I am for the network that has developed around the steps I’ve taken in this space, taking space in the broad sense, meaning across the social media stages.  For the past five months I’ve been tasked with learning about how the place I work, The Family Foundation School,  might use these tools effectively to further it’s mission which is helping at-risk teens and their families.  The culmination of my research phase came to an end yesterday as I presented my findings to our leadership team.  The high point of the presentation was when I tweeted a question to my followers on twitter and the responses came pouring in.  If it were fishing, it was like hitting a run of bluefish, and each response was appropriate and useful.  I had seen Chris Brogan use this technique at the New Marketing Summit and I remember saying to myself, how cool is that?  My thought when I hit the send button yesterday as the ten of us watched my twiiter screen projected onto the big screen was simply, the proof is in the pudding…

Updates beginning with @CCSeed

Chris Horak
Ryan Drewniak
rrd96 @CCSeed Twitter has focused and improved my self-expression.
Alex C
ascsimon @CCSeed not sure if you read this yet but i know you are thinking about video on your blog http://bit.ly/MNOX
Sharon Palchak
sharon370 @CCSeed twitter expands your network of personal and professional connections- sometimes globally! i also see it as an idea-sharing forum.
Demian Farnworth
dfarnworth @CCSeed I meant @pomeranian99 in the last tweet [the pig made me fat finger the keyboard.]
Demian Farnworth
dfarnworth @CCSeed 26 articles on the what, why and how of Twitter: http://delicious.com/demian… The best are by @/pomeranian99
brandmarken
brandmarken @CCSeed no other tool can deliver so much information to you in real time. Important information just finds you on twitter
Janelle Sorensen
greenandhealthy @CCSeed To be able to network efficiently and tap collective wisdom. (Hi team!)
Chris Horak
choirshark @CCSeed – twitter is like the traffic school of social media – you learn how to drive and avoid accidents – is important
Joshua Smith
Jsmoot12 @CCSeed Increased creativity, productivity, content- fluency, blogotivity, etc.
Demian Farnworth
dfarnworth @CCSeed Can’t think of one good reason why we need Twitter…yet, here I am.
primesuspect
primesuspect @CCSeed Your team needs Twitter because feedback is almost instant, and usually more relevant than any other medium.
Scott Henderson
scottyhendo @CCSeed Twitter works by serendipidity. How else would you find this? http://neckbeardenthusiast….
SMCuter
SMCuter @CCSeed because all the cool kids are doing it!
Mike
misteng @CCSeed Isn’t that the same as asking “Why we need air?” Reality is that soc. net. like this allows for connection without predisposition
Jenna Papakalos
jpapakalos @CCSeed And you will get addicted easily.
Crystal @ LoneStarVA
LoneStarVA @CCSeed Organic Google process. Ask for review, opinion, insight; receive all that plus business connections and relationships.
Steven Weathers
sdweathers @CCSeed You have direct access to people in China! From Steven in Shanghai. Hello board.
Abigail Harrison
AbigailH @CCSeed precise selection on news gathering that is relevant and immediate. The ultimate way to be ontop of trends and what matters.
Jenna Papakalos
jpapakalos @CCSeed Twitter is great to communicate. Good instant learning tool as well. Share resources, links. We love that stuff.
Mark Buchholz
Adriel Hampton
adrielhampton @CCSeed Because w/out it, I wouldn’t be a reader.
Jenn Fowler
JennFowler @CCSeed Because you can get real time feedback on questions!
Glenn Raines
rainesmaker @ccseed good luck w/ your leadership team present on sm. how bout 1 more ppt slide crescendo: welcome to socialmediaship! thx for follow
Khayyam Wakil
iamkhayyam @CCSeed Every action and intention has an equal and positive reaction. Just a little Mihaly flow °º¤ø,¸¸,ø¤º°`°º¤ø,¸,ø¤°º¤ø,¸¸,ø¤º°`°º¤ø,¸
Anna DeLeo
AnnaKDeLeo @CCSeed let us know how it’s received!

What else needs to be said?  Thank You!

There’s much more still to learn along this path and I’m grateful I’ll be attending SOBCon 09 this May to absorb all that Liz Strauss and the team she has assembled has to offer.

In the mean time, to work.  I’m tasked me with creating a new blog with a developed outposting presense that will have multiple authors.  The title: Stepping Stone Partners.  I’ll let you know when we launch…

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Effective Outposting Woven Through Twitter

December 10, 2008

Chris Brogan taught me how spread my social media activity across multiple platforms and develop a practice where value, regardless of where it takes place, can add pieces to the elusive puzzle called personal branding.  (Here the link for Brogan’s eBook on personal branding).
Effective use of outposting carries your mission into different streams, engages different [...]

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Notes on Composing a Twitter Stream

December 9, 2008

I’ve tried a variety of things over the last four months concerning the composition of my twitter stream.  There are many ways to go about this and your specific goals will determine how useful any of the following suggestions are, but now that a consistent practice is emerging for me, seems like it’s time to [...]

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Listening In

November 30, 2008

The power of listening within this space was stressed when I attended Chris Brogan’s New Marketing Bootcamp.  (note: word has it that Mr. Brogan is taking his Bootcamp on tour next year to over twenty cities.  I recommend you attend.)  Returning home I set up google reader and began tinkering with different searches. Now I’m [...]

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Heading to the Left Bank

November 29, 2008

Charles Olson developed much of his poetry out of the annotations he made in the margins of the books he was reading.  While studying his practice it was always interesting to track the stream of thought out of the given book, through notebooks and letters he was writing, at times across paper place mats from [...]

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Accessibility and Thirst

November 28, 2008

A new role keeps leaping in front of me as I continue to wade further into social media: apostle.  I’ve heard the word evangelist used, and indeed those who are creating the tomes of content on this development deserve that moniker.  What I’m talking about is the transmission of this practice one on one, seated [...]

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Storytelling in Social Media

November 16, 2008

@CCSeed
Storytelling as a best practice: it’s an intriguing topic, especially as it relates to social media.  There’s tremendous buzz around storytelling in social marketing, especially in the non-profit sector.  As Andy Goodman notes, “the viral marketing of ideas depends first and foremost on stories.”  It’s what I have been wrestling with since entering the social [...]

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